MyNewPlace
Objective:
MyNewPlace, one of the nation’s largest apartment rental websites, sought to increase user engagement and conversion by including video tours for apartment rental listings.
Strategy:
MyNewPlace needed a video provider that could not only offer a custom-branded player for display on-site, but could also easily be integrated into its proprietary back-end system for managing listing information and resources.
Solution:
Using the Fliqz Gold Player, MyNewPlace has a custom-branded video player that allows users to share video tours of apartments they’re interested in with friends and family. And by integrating the Fliqz upload API, MyNewPlace was able to neatly upload and manage thousands of videos in its listing database.
Results:
MyNewPlace property video tours that are powered by Fliqz have been a big hit with both users as well as the property managers listing their apartments on the site.
|
Testimonials
"When we survey our users about what they look for when they’re searching for an apartment, the number one response is more property photos and videos. By partnering with Fliqz to add property videos to our site, we responded to that consumer demand, and our users have emphatically responded back: MyNewPlace users now stream more than 100,000 videos/month, and those who watch a property video are more likely to contact that property to set up a time to visit. With property videos, our users are happy, and so are the property managers we work with—we couldn’t be more pleased."
- Mark Moran
VP of Marketing
MyNewPlace
www.mynewplace.com
|
RE/MAX
HomeRentals.net, one of the premier home rental Web sites, was looking for two things: a way to differentiate itself from other sites in its crowded vertical market, and an alternative to the cost-prohibitive virtual tour that kept some homeowners from posting compelling video clips in their real estate listings. With Fliqz, HomeRentals.net knew instantly that an onsite video solution that made it easy for homeowners to upload their own videos would be the key differentiator. HomeRentals.net then teamed up with Todd Breen, President of a RE/MAX Property Management Affiliate in Boca Raton, FL. They worked with clients who generated their own videos, which were included with the online property listings. The inclusion of video has been a powerful listing and selling tool for the company.
|
"As a marketing tool to get new listings from homeowners, video is very powerful. It’s the sizzle that sells the steak. It has proven useful to us in getting more qualified showings as they already know they’re interested in the property. The showings also tend to take far less time, as the tenant is simply there to verify that everything is as they saw in the video. Homeowners wanted their agents to provide this marketing technique to promote their properties, and the agents who offered it were often preferred over the agents who didn’t. It’s proven to be a powerful listing tool for our company."
- Todd Breen, Broker/President - www.624Home.com, a RE/MAX Property Management Affiliate
|
ROOMMATE2GO.COM
Roommate2go.com was in need of a new, innovative site feature that would drive more views of a potential roommates profile and a particular residence for rent. Using the Fliqz platform, the site invited roommates to videotape and upload video to their profiles, providing specific information about themselves - their likes, dislikes and other preferences, as well as footage of the space to be shared. The end result? Profiles that included video content facilitated roommate matches at a faster rate than photos.
|
"The Fliqz video platform and service is second to none. Site members, both roommates and landlords, can now quickly and cost-effectively get video onto their profiles. Prospective renters want to understand who they'll be living with, and videos tell a story that photographs are incapable of communicating. The results have been clear: profiles with video see consistently better activity than those with photos, creating more successful matches and garnering higher overall interest."
- Brent Nelson, President - Roommate2go.com
|